The Ultimate Guide to Building a Great Workplace Culture

“The subject of business culture can ignite a truly rousing discussion: there are companies with great cultures, companies with toxic cultures, and companies with every kind of culture in between.” says Steve Blackburn, Director of Operations at LSEO

Getting Started

Whether you’re a startup moving out of the garage or the CEO of a Fortune 500 company, it’s vital to get the basics right, or you may fall victim to cultural debt. Creating a great company culture shares a lot of the same steps you followed in building your company. The first step should be doing your market research so that you can find out what is working and what isn’t. A great culture doesn’t mean reinventing the wheel, but instead taking a page out of the SEO playbook and doing what is known as the skyscraper technique. This starts with finding currently popular topics online and making your own, better versions of them. After researching other companies, according to Premier Rapport culture curator Shelley D. Smith, you should “Write your culture playbook. Update it every year. Include and ensure your mission, vision, values, and culture statements are aligned. Spell out your philosophies on training, culture, collaboration, etc.”

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