COMPANY CULTURE CURATOR – Helping leaders create a culture through the proprietary process of Inquiry, Awareness, Involvement & Leader Development.

Video About Shelley Smith and Premier Rapport

Shelley D. Smith is the owner of Premier Rapport, Inc.

An expert corporate culture curator and advisor that analyses, curates and creates cultures for companies as they envisioned. Bar Rescue meets Under Cover Boss, she is your Culture Rescuer.

Your company culture can make or break you.  Is your staff aligned with your mission, vision, value and culture statements.  Are your statements themselves aligned. It doesn’t matter if your culture is a hot mess, almost there or somewhere in between – Shelley can take a hard look inside and give you feedback and strategies to keep you aligned or get you there.

If you are battling turnover (the wrong kind), low engagement or less than desired engagement, retention concerns, lack of succession planning, sales slump, decline in profit or plateaued profit…then its probably your culture. Remember people create and drive culture. None of us want Culture BFF’s (Big Fat Failures)

Your website may list your mission, your vision and your values but do all of your client/customers and employees ‘see’ them, ‘feel’ them and ‘live’ them? If not, let’s talk about a #cultureinquiry that starts with a culture inquiry,  from Shelley the Culture Curator.

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“At its very core, Premier Rapport is all about THE CONNECTION,” she says, referring to one of her books about the opportunities we have to connect on many levels in our professional lives. Her business consulting firm serves companies of all sizes with overall leadership, executive coaching, organizational design and development, talent development, behavioral assessments, including The Predictive Index, and much more.

She is also the co-author of BRASS OVARIES OWN YOUR: Master the Mindset, Change the Game. Her 4th book, soon to be released is How To Avoid Culture BFF’s (Big Fat Failures)

Shelley has business certifications from Cornell University and has received numerous awards and recognitions throughout her 30-year professional career. Before opening her own firm, Shelley worked with Marriott International’s Hotels Division, eventually transitioning into the Hotel Franchise sector.

As part of her busy schedule with Premier Rapport, she writes blogs and video blogs on the hottest topics in business, including talent development, and constantly adding more videos to her library on YouTube. She makes regular guest appearances on various podcasts to speak with some of the most influential business leaders in today’s marketplace. Holds Brass Circles for private clients and various organizations and associations.

Shelley is the Current Past President of Peninsula Women’s Network, the longest continuously operating women’s network in Virginia. She is an active member of Peninsula SHRM, as well as a board member and program chair. She is involved with many other nonprofit organizations in her community, including the Boys and Girls Club, Catholic Charities Eastern Virginia. A happily married mother of three, she is also an active member of her church. Shelley and her family reside in Newport News, Virginia.

Mission Statement

Helping leaders create and align their culture through the proprietary process of Inquiry, Awareness & Leader Development.

To provide talent development plans that maximize the return client companies receive from improved employee performance. Move from reactionary turnover to proactive retention, yielding higher engagement and returns.

This is accomplished through customized programs targeted to meet the client’s most critical development needs.

IMPACT Leadership Graphic

I.M.P.A.C.T. Leadership (Organizational Leadership by Design)


Core Value Statement

Committed to being a reliable business consulting partner who provides effective and efficient solutions to maximize you and your team’s talent development with goal-oriented returns.

Core Values

  • Authentic
  • Effective
  • Efficient
  • Resourceful

Core Strengths

  • Advisor
  • Influencer